Renta Pumps Unveils New Brand Identity in Line with Renta Group
The values that have always guided the development and strategic direction of Uprent have been prominent in the recent changes that have taken place in the company over the last few years. As our clients and suppliers may have noticed, Uprent was acquired by Renta Group Oy, a prominent Finnish construction-machinery and equipment-rental company, marking a significant milestone for us. We are progressing rapidly and have mutually decided to change the company's branding to align with the Renta family guidelines both internally and externally, proudly introducing our new name to the market – Renta Pumps.
As a key player in the specialized pumping niche, particularly in Poland and the Baltics where the demand for pumping services is high due to prevalent wet soil conditions at construction sites, we are confident that the strengthened collaboration with Renta Group and our alignment with the existing and widely recognizable Renta brand will benefit both the company and our customers.
Martins Egle, CEO at Renta Pumps, said:
“In light of the transformative period we have experienced in recent years, we strongly felt that now is the right time for Renta Pumps to introduce a new brand identity reflecting the expanded scope of its services and the integration of our company into the visual representation of the Renta brand. The brand identity change underscores Renta Pump’s commitment to innovation, growth, and excellence in the equipment rental industry.”
As the rebranding takes place, the new company name and its visual representation will gradually replace all its visual and business materials with the Renta family’s orange-highlighted, modern, and easily distinguishable style. We are confident that this change will become a cornerstone for further growth and success as we move forward, providing the best pumping services in the region.
About Renta Pumps:
Renta Pumps is a leader in specialized pumping in the Baltics and Poland, providing dewatering and bypass solutions for construction, water management, and manufacturing companies. Headquartered in Latvia, Renta Pumps has operations in Latvia, Lithuania, Estonia, and Poland, with 13 depots and over 100 employees.
About Renta Group:
Renta Group is a Northern European full-service equipment rental company founded in 2015. The Company has operations in Denmark, Sweden, Norway, Denmark, Poland, and the Baltics, with 175 depots and more than 2,000 employees. Renta is a general rental company with a wide range of construction machines and equipment along with related services. In addition to operating a network of rental depots, Renta is a significant supplier of scaffolding and weather-protection services. For more information, visit www.renta.com
This press release includes forward-looking statements within the meaning of the securities laws of certain applicable jurisdictions. These forward-looking statements include, but are not limited to, all statements other than statements of historical facts contained in this press release, including, without limitation, those regarding Renta or any of its affiliates’ future financial position and results of operations, their strategy, plans, objectives, goals and targets, future developments in the markets in which they participate or are seeking to participate or anticipated regulatory changes in the markets in which they operate or intend to operate. In some cases, these forward-looking statements can be identified by terminology such as “aim,” “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “forecast,” “guidance,” “intend,” “may,” “plan,” “potential,” “predict,” “projected,” “should,” or “will” or the negative of such terms or other comparable terminology.
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