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Take a deeper dive into all things digital

Renta has an active voice and role in digitalizing machine and equipment rental.

Our resources page has compiled relevant articles, videos, keynotes, and other related content. Click through the links to learn more!

Article | CIO Joel Särkkä on “How do you future proof your rental business?” at IPAF Summit in Copenhagen 2024

“Let’s take a scissor lift. It goes out on a customer site. It can tell us proactively what is happening to it and sends us a hundred data points. When it comes back to the closest depot, we start the return inspection process. We can identify if it’s been running without oil for a few days.”  

Topics: technology, sustainability, trends, insights, workforce 

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Press release | Renta and TSR-ELSITE enter collaboration centering around the integration of TSR-ELSITE’s Spine system (21.12.2023)

“Spine offers real-time remote monitoring and management for temporary power boards at each construction site. The system provides Renta and its customers with operational reliability, real-time data, proactive alerts, device location information, CO2 calculations, energy consumption tracking, and future expansion possibilities.” 

Topics: electrical networks, monitoring, cloud services, sustainability 

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Article | CIO Joel Särkkä on digitalization driving rental growth for International Rental News in 2022

“The big trend in equipment rental is penetration, so how much is rented versus owned, and this is growing towards rental. This is where telematics and apps like Renta Easy come in because of the transparency they offer. Digitalization is about bringing transparency to customers.” 

Topics: digitalization, strategy, applications, rental management, cybersecurity 

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Panel Discussion | CIO Joel Särkkä on the role of insightful data in a complex market at Trackunit NEXT

“To achieve our high level of customer support, we developed the Renta Connect Platform, which allowed us to gather and store data from telematics and business verticals, providing a huge data lake. We have worked with Trackunit for many years to mitigate some of the complexity, and believe we are leading the market in terms of our technology ecosystem.” 

Topics: customer relationships, technology, insights, data, market development 

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Keynote | CIO Joel Särkkä on Improving Everyday Life with AI at Predict Summit in 2020 

The Renta business model is simple: Renta buys machines, customers rent the machines, customers return the machines, we service and re-rent. Within that process we have implemented AI to be as efficient as possible. We gather data to improve and adapt systems to make the customer experience better.” 

Topics: digitalization, strategy, applications, AI – artificial intelligence, ecosystems 

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Case Study | The strategic move of creating own apps for Renta, published in ERA Casebook in 2022 

“There are some older guys using the Renta Easy app now who tell me that it is the best system they have used in years. Once they use it, their eyes light up as they can see the benefits right away. It is great that the older users are fired up about it, but don’t forget that for the younger generation, digitalisation is a given – they expect it.” 

Topics: digitalization, applications, Renta Easy, user interface 

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