In 2015, a small group of experienced equipment rental professionals decided, in co-operation with the private equity investor Intera Partners, to create a modern and untraditional equipment rental services concept. The goal was to become a major player in the entire Baltic Sea region. The founders of Renta saw a clear demand for a new type of operator in the area.
From day one, Renta was built on a strong set of core values: understanding our customers, entrepreneurial attitude, reliability and innovation. Our strategy and actions have been based on these values ever since.
“The first goals are for our people to feel well at work and for the people to truly want to work for Renta. If we achieve those goals, that well-being will be inevitably projected on our customers, who then will feel the same way about working with us. I believe the figures will ultimately sort themselves out.”
Kari Aulasmaa, CEO.
Nowadays Renta is revolutionizing the playing fields with digital technology and more intelligent processes modernizing the whole industry across The Baltic Sea region in 8 countries growing each day.