At Renta, our ambition is clear: to lead the equipment rental industry in digitalization.
We believe that smart digital solutions are key to making rental more efficient, more sustainable, and better for people.
The equipment rental industry has long lacked modern digital tools. We didn’t settle for off-the-shelf solutions — we built our own.
Through our in-house DigiOffice team, we have created a fully integrated digital ecosystem that:
🔹 Optimizes fleet usage
🔹 Enhances customer experience
🔹 Improves internal efficiency
Our customer-facing solutions, like Renta Easy, are directly connected to our internal systems — ensuring a seamless, efficient experience.
Digitalization is not just technology – it’s about real results:
✅ Thousands of hours saved every month
✅ Reduced emissions & optimized fleet use
✅ Better service for our customers and smoother workflows for our employees
Our digital tools eliminate unnecessary manual work and help us focus on what matters: machine health, utilization, sustainability, and customer satisfaction.
We are future-proofing rental with four cornerstones:
1️⃣ Intelligent fleet
2️⃣ Digitalized processes
3️⃣ Actionable data & AI-powered insights
4️⃣ High-quality, customer-facing solutions
We acknowledge the challenges: digital maturity in our industry is still developing, and field operations are complex. But we are progressing — step by step, focusing on what matters most.
Digitalization is an enabler of sustainable operations.
Accurate, real-time data helps us track and reduce emissions, optimize usage, and report transparently. That’s why leading in circularity and digitalization is the #1 focus area in our sustainability strategy.
“Digital development and improving sustainability go hand in hand. Real-time data enables us to measure, report, and reduce environmental impact.”
– Kari Aulasmaa, CEO
While technology is important, people are at the heart of our business.
We believe digital tools should make work easier, safer, and more meaningful.
Our goal is to attract and retain talent by showing that technology, sustainability, and circular economy are central to what we do.
Rental is an excellent place to be.
We don’t develop technology for technology’s sake. Our process is driven by:
✔ Feedback and needs from customers and employees
✔ Quick and agile development by DigiOffice
✔ A clear focus: to make the day-to-day work of our customers and staff easier
“The sole reason why DigiOffice exists is to help the day-to-day business of our customers and ourselves.”
– Joel Särkkä, Renta Group CIO
