Renta Group Appoints Fredrik Svanestrand as Fleet Director
Vantaa, Finland – Renta, a leading Northern European general equipment rental company, is pleased to announce the appointment of Fredrik Svanestrand as the new Fleet Director at the Group level starting in January 2024. With a strong background in rental and procurement, Fredrik is poised to drive the company's fleet strategy and efforts forward.
![](https://renta.com/app/uploads/sites/2/2023/11/Fredrik-Svanestrand-Fleet-Director-1.jpg)
The Fleet Direction position is new at Renta Group. Fredrik will be responsible for development and implementation of the company’s fleet strategy. In daily operation he leads group’s procurement, ensures technical development, secures capacity and sustainability in the supply chain and is owner of fleet related reporting. Fredrik joins the group management team (GMT) and reports to the group CEO.
Fredrik is Swedish citizen and will be based in Stockholm. He has several years’ working experience in equipment rental (Ramirent) and leading OEMs (Volvo Cars, Kone). He joins Renta from his current position as Category Director at Swedbank.
Commenting on the appointment, Renta’s CEO, Kari Aulasmaa, said, “Fredrik is the ideal candidate to lead our fleet efforts at the Group level. His experience and deep understanding of fleet topics will help us to drive our large fleet in efficient and sustainable way. I wish Fredrik warmly welcome to Renta family.”
Renta remains dedicated to driving positive change and delivering value to its customers, employees, shareholders, and the communities it serves.
For media inquiries, please contact:
Kari Aulasmaa
CEO of Renta Group
+358 40 511 6445
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