Company

Renta Group Oy is a full-service construction machinery and equipment rental company. We also offer modern site facilities, scaffolding and weather protection services as well as site services such as temporary plumbing & HVAC installations and planning.


In Finland, Sweden and
Norway


70 depots


More than 650
employees

We are professionals worth your trust

We are local. Local depots are the cornerstone of our business. Our local professionals are the ones who truly know our local customers. Thus, our depots have the responsibility, trust and permission to make their own decisions and deliver solutions to their own customers – with a local touch and an entrepreneurial spirit.

We operate with an agile, lean and decentralized corporate structure. We make equipment rental easier for the customer, and we find new solutions and innovations to do just that. Our success is built on trust, sincerity and respect. At Renta, the people come first – this applies equally to customers, employees and all our partners.

These core values are the foundation of Renta. These are the values we will build our future on.

We believe that our way of working with customers makes us the most attractive rental services partner in the Baltic Sea region.

Local – Trustworthy – Innovative – Understanding – Entrepreneurial

Employee-owned.

 

I always reply that our goal is simply to create a good company.

Kari Aulasmaa, CEO

A network of 60 depots in 3 countries in just 3 years – The story of Renta so far

2015 – The Decision to build a new, modern rental company

Renta is a young company, but in three years more has happened than in many companies in 30 years.

In 2015, a small group of experienced equipment rental professionals decided, in co-operation with the private equity investor Intera Partners, to create a modern and untraditional equipment rental services concept. The goal was to become a major player in the entire Baltic Sea region. The founders of Renta saw a clear demand for a new type of operator in the area.

From day one, Renta was built on a strong set of core values: understanding our customers, entrepreneurial attitude, reliability and innovation. Our strategy and actions have been based on these values ever since.

“The first goals are for our people to feel well at work and for the people to truly want to work for Renta. If we achieve those goals, that well-being will be inevitably projected on our customers, who then will feel the same way about working with us. I believe the figures will ultimately sort themselves out.”

Kari Aulasmaa, CEO

2016 – Founding the Platform in Finland

The business operations were initially based on the acquisition of three well-known Finnish companies:

  • Kymppi-Yhtiöt Oy, founded in 2005, including the well-known subsidiaries such as Telinekymppi Oy, known for their scaffolding and weather protection services
  • Site facilities business of Jasoca Oy, founded in 1993
  • Kehä-Kone Oy, the machinery & equipment rental services company, founded in 2015

These companies formed a platform for the future development and organic growth of the company. Their values, culture and regionally strong market position were highly compatible with the values ​​and vision of Renta.

In each transaction, the owners and the key personnel of the acquired companies continued their work as Renta shareholders. This ownership has been a particularly important value from the beginning. In fact, at the end of year 2018, approximately one-third of our employees are also shareholders.

The Renta brand was launched in April 2016. At this stage, the Group-level company was also rebranded as Renta Group Oy.

 

2017 – Growth and Innovation

The depot network in Finland grew swiftly between 2016 and 2018. Significant steps in this part of the journey were the outsourcing of the SSR Group Oy (currently Pallas Construction Oy) equipment & machinery fleet to Renta and the associated long-term cooperation agreement.

The market situation in the construction sector was favourable and the timing of the expansion of operations was excellent. The growth in Finland clearly exceeded both plans and the growth of the market in Finland. Simultaneously, Renta was preparing for international expansion and the organization was being developed on all levels.

  • In June 2017, the first version of the Renta Easy rental and fleet management application was released. The application enables the customer to view the equipment divided by construction sites, to handle orders and returns as well as order maintenance and refuelling services.
  • During the autumn of 2017 all brands were harmonized and Telinekymppi brand became Renta Telineet.
  • Production capacity of site facilities doubled from the original – to further accelerate growth.
  • Renta scaffolding services became available in the largest cities in Finland.

 

2018 – Renta expands to Sweden and Norway

In early 2018, Renta continued to expand both geographically and in terms of service range.

In January, Renta Group acquired the entire stock of Suomen Työmaapalvelut, strengthening its expertise as a comprehensive provider of site services. The transaction brought the company further know-how in site electrification, condition management and temporary space planning and installation.

Renta had been preparing for internationalization since the previous autumn. In April 2018, the acquisition of the entire stock of Stål & Hyr Group AB was made public. The Swedish rental services company, founded in 1979, had 12 depots on the west coast of Sweden and in the north-west of Skåne. This network gave Renta a foothold and a platform for growth in Sweden, an important market in the Baltic Sea area.

In August 2018, Stål & Hyr signed an agreement on the acquisition of the entire share capital of Hyrcenter I Nerike AB which operates in the central Swedish region. This increased the number of depots by six, expanding the network to cover the area between the big lakes of Central Sweden.

The goal is to grow into a major national equipment rental services provider in Sweden within the next two years.

In October 2018, Renta announced the acquisition of the entire share capital of Flexleie AS, a Norwegian equipment rental company. Both Flexleie AS and Stål & Hyr share the corporate culture of Renta: based on trustworthy local professionals and strong customer orientation.

Flexleie AS has 5 rental depots on the west coast of Norway, Oslo and Northern Norway, and one depot in Stockholm, Sweden. The goal is to form a nationwide network also in Norway during the next few years.

The Renta brand will be introduced in the Swedish and Norwegian markets in due course.

 

The Future – Towards the Baltic Sea Market

As we are approaching the year 2019, Renta operates in Finland, Sweden and Norway with more than 530 employees and a network of 60 depots. Renta has grown into a Nordic company. Despite strong growth and expansion, the original values and culture have remained unchanged and at the heart of what we do.

Renta is a company founded by Finnish equipment rental professionals. The aim was to build an innovative and customer-oriented equipment rental company, where local workers are trusted and empowered to make decisions − with a local touch.

Although the network has grown rapidly our original ideas or core values are still the same: understanding the customer, working with an entrepreneurial spirit, empowering local depots, building trust, and continuing to make things easier through innovation.

Equipment rental is local business. We truly understand  this and it makes us stand out from the competition – today and in the future.

 

Renta People

“Where new is being created and built. Where old is being fixed and improved. Where hard work is done in extreme weather. Wherever you are. You’ll find us there.

We are by your side. Listening to you. Making sure our collaboration is pleasant and smooth. If your need is clear, we’ll provide the solution. If you need consultation, we’ll customise a solution that works for you.

Staying true to our word. That’s how we are. Delivering what we promise. The machinery and equipment you need. At the right place. At the right time. We guarantee uninterrupted operations. Occupational safety. Peace of mind.

We are the innovators and frontrunners in our field. Utilising modern technology and digital services. Developing better and more efficient working methods. Making life easier for the customer. Transforming the sector.

Entrepreneurial professionals. Hard-working, active and trustworthy. Experts who see the big picture and see things through. That is what they say about us. And that is why they praise and recommend us.”